motivHATE?

Does hate motivate? 

Is there more to hate than the raw emotion? Does it serve a purpose?

It’s emotionally intense. And breeds the same.

It is raw power.

And maybe, that’s a power we can use to motivate.

For positive things.

Sounds incredible, huh?

Well, where do you think hate’s intensity ranks on motivation scale? On the persuasion scale? On the unnerving scale?

Exactly.

Hate’s outside our comfort zone. But does it make us uncomfortable simply because it’s too strong an emotion?

Granted, hate is way past dislike,

                distaste,

     or even disdain.

Hate is out there where the words like execrable, odious, and repulsive tend to cohabitate, collaborate, and lie in wait.

And yet.

Is that a bad place to be when trying to grab your giddyup from getting going without you? Get your meat hooks into your Mojo?

"Anger leads to hate.

Hate leads to suffering."

—Yoda

With apologies to the short-statured Star Wars shaman, we grow only when we leave our cushy, comfy, comfort zones.

Here’s an example of how one engineer so hated diesel engines that he invented an entirely new type of diesel engine, without what he hated about it. Or so the story goes. [Not a paid endorsement by Honda, for the record.]

 see the spot

 

Maybe, just maybe, if something is so powerfully ain’t-what-we-stand-for, it’s enough to get us into making a change. It’s worth a shot. Besides, just think of all the haters you’ll prove wrong.

And thanks for reading all the way down here.

Pete Van Bloem is an ad copywriter in New York. He often writes for clients at advertising agencies. The views stated above are his and not in any way, shape, or form affiliated with any ad agency, its employees, clients, partners, shareholders, groupies, fans, lovers, or even, haters.