Wednesday, March 14, 2018

The cost of getting things done




Digging in gets it done, just so you know.


Chain jumped off the bicycle. Stopped, grabbed it and put it back on (also realized why bike shorts are as black as bicycle chain grease, just so you know).

Copier jammed at the office. Stopped, took out the offensive paper and put it back on (also realized why my work clothes should be black – xerox toner blends with black pants, just so you know).

See a theme here?

My sister in-law is a chef who runs a cooking school. One of her favorite mantras - and was a class she taught at one point - is dead on: gotta break some eggs. This is based on the truism, “If you want to make an omelet, you gotta break some eggs." (And it was famous way before Fight Club, just so you know).

Getting it done sometimes takes a few moments of getting

• Goo between your fingers

• Grit under the nails

• Grease on your clothes

But then, it’s done, you know?

As a side note, noticing—and pleased—the computer keyboard has black keys.

Thanks for reading all the way down here.

Pete Van Bloem is a copywriter at New York advertising agencies. The views stated above are his and not in any way, shape or form affiliated with any ad agency, its employees, clients, partners, shareholders, overlords or landlords, or the work he gets done for them.