Does hate motivate?
Is there more to hate than the raw emotion? Does it serve a
purpose?
It’s emotionally intense. And breeds the same.
It is raw power.
And maybe, that’s a power we can use to motivate.
For positive things.
Sounds incredible, huh?
Well, where do you think hate’s intensity ranks on
motivation scale? On the persuasion scale? On the unnerving scale?
Exactly.
Hate’s outside our comfort zone. But does it make us
uncomfortable simply because it’s too strong an emotion?
Granted, hate is way past dislike,
distaste,
or even
disdain.
Hate is out there where the words like execrable, odious, and repulsive
tend to cohabitate, collaborate, and lie in wait.
And yet.
Is that a bad place to be when trying to grab your giddyup from
getting going without you? Get your meat hooks into your Mojo?
"Anger leads to hate.
Hate leads to suffering."
—Yoda
With apologies to the short-statured Star Wars shaman, we grow only when we
leave our cushy, comfy, comfort zones.
Here’s an example of how one engineer so hated diesel
engines that he invented an entirely new type of diesel engine, without what he
hated about it. Or so the story goes. [Not a paid endorsement by Honda, for the
record.]
Maybe, just maybe, if something is so powerfully
ain’t-what-we-stand-for, it’s enough to get us into making a change. It’s worth a shot. Besides, just think of all the haters you’ll prove wrong.
And thanks for reading all the way down here.
Pete Van Bloem is an ad copywriter in New York. He often writes for clients at advertising agencies. The views stated above are
his and not in any way, shape, or form affiliated with any ad agency, its
employees, clients, partners, shareholders, groupies, fans, lovers, or even, haters.